Created a brand identity, custom illustrations, and full website design with a friendly, cohesive style.

eCoin is a medical device developed by Valencia Technologies, designed to treat Urge Urinary Incontinence (UUI) through a minimally invasive, implantable tibial nerve stimulator.

Problem Statement

eCoin lacked a cohesive brand identity and an engaging online presence, making it challenging to connect with its primary audience—women over 50 seeking effective, non-invasive solutions for bladder control.

Overview

As the UI designer and creative director, I led the development of eCoin's brand identity and website. This included:

Crafting a visual identity that balances clinical credibility with approachability.
Designing custom icons and illustrations to simplify complex medical information.
Developing a comprehensive style guide to ensure consistency across platforms.
Creating a user-friendly website that effectively communicates eCoin's benefits and facilitates patient engagement.

Impact

The new brand identity and website distinguished eCoin in a market saturated with technical and impersonal designs. By focusing on clarity and empathy, the brand now resonates more deeply with its target demographic, enhancing user trust and engagement.

Website Header Banner

An example of how the new branding was applied to the site’s header, using a warm and inviting color palette to connect with middle-aged and older women seeking UUI solutions. The design balances credibility with approachability while standing out in a market dominated by clinical blues.

Signature Pattern

Created a dynamic, scalable pattern using diamond shapes with rounded corners in various coral-colored tones. The pattern reinforces the brand identity and can be applied consistently across all marketing materials.

Custom Illustrations

An example of a website section using tailored illustrations to simplify a complex medical process, making information more accessible and engaging for the target audience.

Custom Icon Set

Developed a cohesive set of icons that align with the brand identity, providing visual clarity and enhancing comprehension across the website and marketing materials.

Specialist Locator Feature

Designed an intuitive website tool that helps users find nearby specialized doctors, improving accessibility and supporting patient engagement.

Procedure Illustration

Created a friendly, custom illustration explaining the medical procedure, using the brand’s warm color palette to make complex information approachable and easy to understand for the target audience.

Website Page Designs

A collection of website pages featuring women from the target age range, helping visitors relate to the content, feel understood, and engage confidently with the brand’s messaging.