Repudoc is a platform that empowers individuals and businesses to manage their online reputations. With a focus on transparency, privacy, and ease of use, Repudoc provides tools to help users take control of how they appear online.
Problem Statement
As a new platform in a sensitive and competitive space, Repudoc needed a strong visual identity and compelling homepage design to build credibility, communicate its purpose clearly, and connect with a wide range of users from launch.
Overview
I led the creative direction for Repudoc, delivering the brand identity and key homepage design. My work included defining the visual language—logo, color palette, typography, and supporting graphics—along with designing the homepage to express the brand’s values and guide users through core features. The goal was to strike a balance between professionalism and approachability, ensuring the brand felt trustworthy and modern. I also created visual assets that could be used across digital platforms to support a cohesive brand experience.
Impact
The final creative direction established a strong first impression for Repudoc. The cohesive branding and homepage design helped clarify the platform’s offering, build user confidence, and set the tone for future product development and marketing efforts.
