Titanium is a high-end, invitation-only luxury travel experience designed for an elite audience.
Problem Statement
The brand needed a sophisticated visual identity and supporting materials that reflected the exclusivity and refinement of the experience—while meeting tight production deadlines.
Overview
I led the creative direction for Titanium, designing the full brand identity from the ground up. This included the logo, color palette, typography, layout systems, and a comprehensive style guide. Each design decision was intentional, balancing elegance with clarity. Premium print techniques were also selected to enhance the final deliverables and elevate the brand’s physical presence.
Impact
The final identity captured the luxury and prestige of the Titanium experience, creating a cohesive visual language that resonated with the exclusive audience. Despite the tight timeline, the work was delivered on schedule and with uncompromising quality, reinforcing the brand’s elite positioning.
Custom Invitation Design – Created a fully bespoke invitation and presentation box, featuring premium techniques such as die-cut sleeves and UV spot-gloss patterns to convey the exclusivity and elevated experience of the brand.
Custom Logo & Signature Pattern – Developed a unique logo inspired by coral reefs, reflecting the Australian destination and Great Barrier Reef experience. The integrated pattern became a signature element unifying the brand’s visual identity across all touchpoints.
Welcome Gift Bag – Designed a luxurious gift bag featuring the signature coral reef pattern and brand elements, creating an elevated presentation for guests’ welcome gifts.
Detail of UV Spot-Gloss Pattern – A highlight of the secondary pattern on the invitation sleeve using UV spot-gloss, adding a tactile, premium detail that reinforces the brand’s luxurious and refined aesthetic.
Die-Cut Invitation Sleeve – Designed a coral-inspired die cut that creates the effect of looking through underwater coral, revealing the blue and green imagery used in the invitation beneath. The result is a premium, elevated presentation that reflects the brand’s luxurious aesthetic.