Apollo Productions DJ Entertainment is a wedding entertainment service based in Phoenix, AZ.

Problem Statement

Apollo Productions faced the challenge of expanding and engaging its digital audience to support a targeted growth campaign. The client needed a strategic plan to identify and reach their ideal audience, driving engagement and outreach effectively.

Overview

In this project, I worked closely with Apollo Productions to develop a comprehensive understanding of the client's digital audience. Our goal was to increase and engage the audience through a targeted campaign, starting with detailed audience identification. This involved strategic planning, market research, and data analysis to inform and guide our approach.

Impact

Through a data-driven strategy, including a SWOT analysis, competitive research, and social audits, we successfully implemented a targeted campaign using Facebook and Google Ads. This approach helped refine the digital audience strategy, set measurable goals, and improve engagement, resulting in a more effective and streamlined digital presence for Apollo Productions.

Brand Strength Analysis

Used Google Analytics and Meta Business Suite to reveal that nearly 30% of the online audience was captured organically, interest was growing in key locations, and Facebook content was achieving strong reach — indicating effective social media optimization.

Traffic & Engagement Metrics

Analyzed online channels driving traffic (direct, organic search, and more) alongside key engagement metrics such as bounce rate, pages per session, and average session duration to identify opportunities for growth and audience retention.

Search Insights Analysis

Leveraged SpyFu and Google Trends to uncover user-related searches, queries, and questions, providing actionable insights to optimize the website’s content and improve search visibility.

Marketing Funnel Strategy

Developed a funnel framework highlighting brand awareness as the primary objective, laying the groundwork for a stronger online presence and future engagement initiatives.