Polaris
UI Design
Redesigned website and key visuals to elevate and modernize the brand identity.
Polaris is a leading brand in pool cleaning technology, known for its premium automatic pool cleaners and accessories. The company serves both residential and commercial customers with innovative, high-performance solutions.
Problem Statement
Polaris needed a complete website redesign to modernize its digital presence, enhance usability, and better reflect the brand’s leadership in the pool care industry.
Overview
As the UI designer and creative lead, I was responsible for crafting a refreshed look and designing the entire website. My work focused on developing cohesive key art that visually reinforced Polaris' premium positioning. The site design balanced a sleek, modern aesthetic with intuitive navigation and strong visual storytelling to appeal to both end users and retailers.
Impact
The redesigned website delivered a refined brand identity that stood out in a saturated market. By elevating the visual direction and improving user experience, the new digital presence positioned Polaris as a design-forward, category-defining leader in the pool care industry.
Website Redesign
A product-focused section featuring a Polaris pool cleaner with supporting content. The design emphasizes clean composition, balanced whitespace, and a premium visual hierarchy that reflects the brand’s modernized identity.
Feature Highlights
A layout showcasing premium cleaning capabilities. Each feature is presented with strong visuals and concise messaging to communicate product performance and innovation at a glance.
Hero Section
A bold hero design featuring four premium cleaners, elevated through modern, elegant branding and generous use of white space to convey sophistication and product confidence.
Reviews Section
A newly introduced reviews feature designed to build trust and inspire consumer confidence by showcasing authentic feedback and positive product experiences.
Product Feature Visualization
A dynamic layout combining photography and illustration to visually demonstrate water flow and product functionality, creating an engaging and informative user experience.
Design System Components
A collection of reusable components built to streamline the redesign process, ensuring visual consistency, faster development, and an efficient workflow across the entire website.
Product Feature Grid
A visually rich four-quadrant layout showcasing the product with custom illustrations that highlight key features. The elegant backgrounds and cohesive branding elevate the product and reinforce Polaris’ premium visual identity.