Fluidra is a global leader in the pool industry, recognized for its renowned brands.
Problem Statement
Fluidra faced the challenge of managing multiple diverse brands, each with unique design needs. The lack of a unified design framework led to inconsistencies in user interfaces and significant inefficiencies in the development and maintenance of websites across its portfolio.
Overview
To address these challenges, I began with a comprehensive audit of Fluidra’s numerous brands, identifying pain points and opportunities for improvement. The primary goal was to develop and implement a custom multi-brand design system that balanced the unique needs of each brand while creating a unified identity. Leveraging atomic design principles, I built a robust framework to ensure consistent user interfaces and seamless interactions across all eight brands.
The resulting design system not only unified Fluidra’s brand presence but also drastically reduced the time required to launch new websites and the ongoing effort to maintain them. Inspiration for this system was drawn from leading frameworks, including the Carbon Design System and Material Design, ensuring it adhered to best practices and user needs.
Impact
The implementation of the design system transformed Fluidra’s digital ecosystem, delivering significant benefits:
Streamlined design and development processes across eight brands.
Improved brand consistency and user experiences.
Reduced time and resources needed for website launches and updates.
Established a scalable and sustainable framework for future innovation.
This initiative not only addressed immediate inefficiencies but also positioned Fluidra for long-term digital success.
